| Title | Description |
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| Special Promotions for Fun and Profit | I love to create artful portraits that capture the inner spirit and personality of the person in front of my lens. We spend loads of time and creative energy on every session and our clients are often investing in large portraits for the wall. These signature sessions and personalized service are what our studio is known for . . . but it is not cheap. |
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| Getting the Respect you Deserve - why lowering prices is the last thing you should do | When you are just starting a photography business, moving to a new area, or just nervous because the phone isn’t ringing as much as it should, it is very tempting to lower your prices in an effort to attract more business. This is a big mistake! Here is the reason - and it applies to anyone, anywhere: |
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| The Name Game | Studio names really do deserve a lot of creative thought. A well selected name can be an advertisement for you in its own right. |
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| Photographing Children - How to keep them coming back | I love kids. Whether I’m working with newborns or self-conscious 9-year-olds, I am constantly in awe of this miracle of life unfolding. It must show, because my clients appreciate how patient I am in working with their children and how I appreciate each child’s unique qualities—and they keep coming back. |
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| USP is NOT the Guy in Brown Shorts! | No, it stands for Unique Selling Proposition, and it’s the factor that sets you apart from every other photographer in your marketplace. |
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| What Does Your Email Address Say about You? | What type of image does a professional present when they don't even have company email? Stepping into the shoes of the customer...
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| Are You 'Too Inexpensive'? | It’s very common for new photographers to think they only way they can compete is on the basis of price. While it’s true you probably don’t want to overprice for your skill level, your prices MUST reflect the fact that you have skills, that you are producing professional quality work. |
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Ten Words to Avoid in Your E-mail Subject Line
| Too many e-mail messages sent with the intention of selling you wonder potions or bait and switch “free” offers have resulted in the installation of spam filers on nearly every computer in the civilized world. |
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Give it Away!
| How can I get started in a photography business? Give it away.
Nope, I’m not talking about your prices. I’m talking about charitable giving. |
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Wealth in Photography
| This article is a gift to our members - words of marketing wisdom from one of the legends of portrait photography, Bill Sorenson.
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Turning Phone Calls into Sessions
| What do you do when the phone rings and the person on the other end is shopping? How do you convert that "prospect" into a client?
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| Search Engine Optimization | Here are some great tips for helping your website get found by search engines. |
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Business Planning
| You get what you plan for. Want a more satisfying and profitable business? Plan for it! Miriam shares pearls of wisdom.
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